Hiya, I want to start by saying thank you so much to everyone who has bought my DVDs over the years. Last year, we crossed the 2 million mark. How mad is that?! I am so so proud…. Every year you give me awesome feedback.

What has been coming through loud and clear is that you want to focus on getting rid of that fat and toning up. That’s why we created the 30 Day Fat Burn. On the DVD are a series of workouts that have been specially designed by Ed to work in combination to maximize fat burn efficiently and quickly.

Ed’s designed a 30-day program that shows you when and how to work out to get the most out of the DVD. Behind this sleeve is Ed’s 30-day diary planner. It’s also available to view from the main menu on the DVD. On the program are 6 brand new 10 minute workouts. We’ve got 3 amazing fat-burning workouts – Boxfit, the Ultimate Fat Burner, and the HiiT Fat Burner. Also on the DVD is an amazing strength and tone workout to give your muscles that extra boost as well as one of Ed’s signature abs workouts.

Ed’s a stickler for technique and I think this year’s abs section is the toughest yet! For the first time, there’s also a brand new concept in working out – the Buddy Workout. It’s genius, you can do it with a friend, partner, husband, and wife, even with the kids.