Experience long-lasting, full coverage with Rimmel London Lasting Finish 35 Hour Foundation, the brand's most hydrating long-wear formula. This liquid foundation delivers a natural, healthy-looking finish while providing up to 35 hours of wear—clinically proven to outlast top competitors in the UK market. Infused with SPF20, it helps protect your skin from sun exposure while maintaining a fresh, radiant appearance all day.

Key Benefits:

• Full coverage with a natural, healthy-looking finish
• Up to 35 hours of wear, staying fresh and flawless throughout the day
• Hydrating formula that improves skin radiance over time
• Breathable, water-resistant, transfer-resistant, and crease-resistant
• Clinically proven to outperform leading long-wear foundations

Key Ingredients:

• Hyaluronic Acid – deeply hydrates and plumps the skin
• 2% Niacinamide – helps improve skin texture and tone
• Vitamin E – provides antioxidant protection and nourishment
• Clean, D5-free formula – gentle on skin and environmentally conscious

How to Use:

• Start with a clean, dry face
• Apply a primer to prep the skin for smooth application
• Use a foundation brush or sponge to apply the product
• Blend from the center of the face outward for even coverage
• Layer additional product where more coverage is needed

Additional Information:

• 110g / 3.8 fl oz
• Suitable for all skin types
• Vegan and cruelty-free certified
• Store in a cool, dry place away from direct sunlight

Transform your makeup routine with Rimmel’s advanced hydrating foundation—delivering unbeatable wear, skincare benefits, and a flawless finish every day.