French entrepreneur Marcel BICh started a writing revolution in 1950 with the smooth smudge-free BIC Cristal Original ballpoint pen. His invention offered an unbeatable trio: a point, a perfectly spherical ball, and high-quality ink manufactured in the BIC plants. The company has since upheld its flawless quality standards by constantly optimising the BIC Cristal pen with its instantly recognisable clear barrel. Over the years, the pen has gradually been made lighter and the proprietary ink is constantly being perfected for writing with an ever-gentler touch. This pen now lasts twice as long as most commonly known ballpoint pens, so this box of 50 red ballpoint pens will keep you going for a while! A ubiquitous object known and loved by all for decades, the BIC Cristal ballpoint pen is a totally dependable part of daily life for millions of people around the world, from students and professionals to artists. This iconic object is even on exhibit at the New York Museum of Modern Art (MoMA) and the Musée d'Art Moderne/Pompidou Centre in Paris, where visitors still marvel at its timeless design. Because only BIC is as good as BIC. Manufacturer's Description Cristal Family. The world renowned Cristal range covers all writing needs. It is the symbol of pleasure and quality, simply ideal for everyday use. For more than 50 years, BiC has created and produced simple, inventive and reliable products, which are the preferred choice of millions of consumers around the world. Since launching its first ballpoint pen BiC Cristal 50 years ago, BiC continues to apply its own high-tech processes to increasingly diverse stationery lines. Functional - Above all, BiC stationery products are designed to perform specific functions to meet consumers’ expectations such as writing smoothness, handling comfort and brightness of colours. Design and technology ensure that the product performs effectively. BiC products make consumers’ lives easier. Affordable - A priority for the BiC group is to offer everybody the opportunity to buy quality products at affordable prices. Optimising the design, materials, manufacturing and various distribution channels helps the company to fulfil this promise. Universal - BiC stationery products are known and appreciated throughout the world for their quality, affordability and ease of use. They are part of the daily lives of millions of consumers and make BiC one of the best known international brands. We will continue to deliver simple, inventive and reliable products for everyone, everywhere, everytime. We thank you for your support and your trust in BiC products. Box Contains 1 x 50 Pens