{"product_id":"alchemy-the-magic-of-original-thinking-in-a-world-of-mind-numbing-conformity","title":"Rory Sutherland - Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity | Paperback","description":"\u003cdiv\u003e\n    \u003cp\u003eDiscover the secret power of irrational thinking to create magic in branding, business, and life with \u003cem\u003eAlchemy\u003c\/em\u003e, the breakthrough book from advertising legend Rory Sutherland. Based on thirty years of field work, this book reveals why abandoning logic and casting aside rationality is the best way to solve complex problems.\u003c\/p\u003e\n    \n    \u003cp\u003eAs seen on The Diary of a CEO Podcast, Rory Sutherland, an Ogilvy advertising icon and TED Talk superstar, blends cutting-edge behavioural science with true stories to show how unconventional thinking can lead to brilliant solutions in business and society.\u003c\/p\u003e\n\n    \u003cstrong\u003eKey Features \u0026amp; Benefits\u003c\/strong\u003e\n    \u003cul\u003e\n        \u003cli\u003eExplores why humans are fundamentally irrational and how to leverage this for success in branding and decision-making.\u003c\/li\u003e\n        \u003cli\u003eReveals unconventional secrets to human decision-making drawn from decades of experience.\u003c\/li\u003e\n        \u003cli\u003eDemonstrates how better “branding” can promote social aims like improving public health or encouraging career pursuits.\u003c\/li\u003e\n        \u003cli\u003eBlends behavioural science with real-world examples to illustrate how to think less logically to solve problems.\u003c\/li\u003e\n        \u003cli\u003eWritten by advertising icon Rory Sutherland.\u003c\/li\u003e\n    \u003c\/ul\u003e\n\n    \u003cstrong\u003eContent Highlights\u003c\/strong\u003e\n    \u003cp\u003eSutherland dissects human spending behavior and explores surprising lessons, including what honeybees can teach about sustainable business, how budget airlines can inform marketing for health-care systems, and the value of being vaguely right over precisely wrong.\u003c\/p\u003e\n\n    \u003cstrong\u003eSpecifications\u003c\/strong\u003e\n    \u003cul\u003e\n        \u003cli\u003e\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Rory Sutherland\u003c\/li\u003e\n        \u003cli\u003e\n\u003cstrong\u003eBinding:\u003c\/strong\u003e Paperback\u003c\/li\u003e\n        \u003cli\u003e\n\u003cstrong\u003eEdition:\u003c\/strong\u003e 1st Edition\u003c\/li\u003e\n        \u003cli\u003e\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/li\u003e\n        \u003cli\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 13, 2021\u003c\/li\u003e\n        \u003cli\u003e\n\u003cstrong\u003ePrint Length:\u003c\/strong\u003e 384 pages\u003c\/li\u003e\n        \u003cli\u003e\n\u003cstrong\u003eISBN-10:\u003c\/strong\u003e 0753556529\u003c\/li\u003e\n        \u003cli\u003e\n\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 978-0753556528\u003c\/li\u003e\n        \u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 127 x 23 x 197mm\u003c\/li\u003e\n        \u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 263g\u003c\/li\u003e\n    \u003c\/ul\u003e\n\n    \u003cp\u003eTo be brilliant, you have to be irrational. This book provides the framework to turn you into an idea alchemist, offering actionable insights for anyone looking to solve problems creatively in business or life.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"by Rory Sutherland","offers":[{"title":"Default Title","offer_id":57640055898494,"sku":"0753556529","price":37.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/3919\/1207\/files\/71nK4nL3-lL.jpg?v=1783101346","url":"https:\/\/ca.yachew.com\/products\/alchemy-the-magic-of-original-thinking-in-a-world-of-mind-numbing-conformity","provider":"Yachew","version":"1.0","type":"link"}