{"product_id":"generative-engine-optimization-the-definitive-guide-to-ai-seo","title":"Wiley Generative Engine Optimization: The Definitive Guide to AI SEO - Hardcover, 320 Pages","description":"\u003cp\u003eThis English-language hardcover explains how to optimise content for AI answer engines, including ChatGPT, Google Gemini, Perplexity and Claude. Written by Ross Hudgens, it is aimed at SEO practitioners, content marketers and marketing leaders, and contains 320 pages.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAI Search:\u003c\/strong\u003e Explains how content can be structured for systems that generate answers using large language models.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSEO Workflows:\u003c\/strong\u003e Covers adapting SEO and content marketing practices to AI-driven search behaviour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand Visibility:\u003c\/strong\u003e Discusses approaches to brand mentions in AI-generated responses.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTeam Planning:\u003c\/strong\u003e Covers evaluating GEO practices across content, PR and affiliate teams.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAgency Examples:\u003c\/strong\u003e Draws on Ross Hudgens’s experience at Siege Media and work with brands including Adidas, HubSpot, Instacart and TripAdvisor.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Ross Hudgens\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Hardcover\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePages:\u003c\/strong\u003e 320\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Wiley\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e 5 Oct. 2026\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEdition:\u003c\/strong\u003e 1st\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN-10:\u003c\/strong\u003e 1394439806\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 978-1394439805\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 15 x 3 x 22.9 cm (5.9 x 1.2 x 9 in)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 476 g (16.8 oz)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRelease Date:\u003c\/strong\u003e 2026-10-05\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"by Ross Hudgens","offers":[{"title":"Default Title","offer_id":58379410211198,"sku":"1394439806","price":62.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/3919\/1207\/files\/71GyGYAqPXL.jpg?v=1793721253","url":"https:\/\/ca.yachew.com\/fr\/products\/generative-engine-optimization-the-definitive-guide-to-ai-seo","provider":"Yachew","version":"1.0","type":"link"}