{"title":"Baby Foods","description":null,"products":[{"product_id":"sma-first-infant-baby-milk-powder-formula-from-birth-800-g-pack-of-1-packaging-may-vary","title":"SMA First Infant Baby Milk Powder Formula - From Birth, 800g","description":"\u003cp\u003eSMA First Infant Baby Milk Powder Formula is a nutritionally complete breast milk substitute, suitable as the sole source of nutrition from birth when baby is not breastfed. Developed with over 70 years of breast milk research, this stage 1 formula contains DHA (Omega 3) to support brain and eye development. 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Sterilize all feeding equipment. Use the scoop provided under the lid to measure the correct amount of powder. Follow the feeding guide for proper mixing ratios. Store in a cool, dry place after opening and use within 3 weeks.\u003c\/p\u003e","brand":"SMA Nutrition","offers":[{"title":"Default Title","offer_id":56303387836798,"sku":"B084PPYZVM","price":17.89,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/3919\/1207\/files\/710G1hYbWmL.jpg?v=1758757960"},{"product_id":"sma-first-infant-baby-infant-milk-milk-pro-powder-formula-from-birth-1","title":"SMA First Infant Baby Milk Formula Powder - From Birth, 1.2kg, Halal Certified, No Palm Oil","description":"\u003cp\u003eSMA First Infant Baby Formula Milk is a nutritionally complete breast milk substitute suitable from birth, designed to meet your baby's nutritional needs when not breastfed. Formulated with DHA (Omega 3) and compliant with infant formula legislation, this stage 1 milk powder supports early development. It is Halal certified, contains no palm oil or fish oil, and includes galacto-oligosaccharides (GOS) for digestive health.\u003c\/p\u003e\u003cp\u003eThe resealable can features an easy-open lid and an internal suspension system to store the scoop. Also available in ready-to-use liquid format in 1L and 200ml resealable cartons—just shake and pour into a sterilised bottle, ideal for convenience on the go. When your baby reaches 6 months, consider transitioning to SMA Follow-on Baby Milk to support their evolving nutritional needs.\u003c\/p\u003e\u003cp\u003eTrusted since 1919, SMA Nutrition combines over 100 years of research and expertise in infant nutrition. 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With a gentle flavour and firm texture, these rusks are easy for little hands to hold and chew, making them ideal for weaning and teething. Packed with 7 key vitamins and minerals including iron and calcium, one rusk provides 20% of your baby's daily iron needs. 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Their unique finger-like shape allows infants to bite at both the front and back of the mouth, encouraging proper jaw muscle development, teeth alignment, and essential chewing skills needed for transitioning to solid foods. 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Made with nothing but organic prunes, this smooth puree contains no added sugar, salt, water, gluten, wheat, dairy, lactose, or any artificial ingredients, additives, or thickeners. 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Perfectly sized for tiny hands, these savoury crackers are ideal for lunchboxes, on-the-go adventures, or a quick bite at home. 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Fortified with vital nutrients including iron to support normal cognitive development, as well as zinc, calcium, and vitamins A, C, and D, it contributes to immune function and healthy bone growth.\u003c\/p\u003e\u003cp\u003eEasy to prepare by simply adding water, this vegetarian and halal-certified cereal is a convenient choice for busy parents. 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Suitable from 4 months, it's ideal for introducing solids or mixing into meals like pasta, mashed pulses, meat, or fish for older babies.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eProduct Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% organic sweet potatoes cooked in water\u003c\/li\u003e\n\u003cli\u003eSuper smooth texture with no lumps or bits\u003c\/li\u003e\n\u003cli\u003eNo added sugar, salt, or artificial ingredients\u003c\/li\u003e\n\u003cli\u003eFree from gluten, wheat, dairy, and lactose\u003c\/li\u003e\n\u003cli\u003eConvenient pouch format for easy serving\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGentle on tiny tummies and perfect for weaning\u003c\/li\u003e\n\u003cli\u003eSupports healthy eating habits with naturally occurring sugars only\u003c\/li\u003e\n\u003cli\u003eQuick and convenient for busy parents\u003c\/li\u003e\n\u003cli\u003eSafe preparation without microwaving—just warm in hot water\u003c\/li\u003e\n\u003cli\u003ePromotes exploration of real food flavors\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eProduct Information:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIngredients: Organic sweet potatoes (70%), Water (30%)\u003c\/li\u003e\n\u003cli\u003eServing suggestion: Squeeze into a bowl or directly onto a spoon\u003c\/li\u003e\n\u003cli\u003eHeating instructions: Stand pouch in hot water; never microwave\u003c\/li\u003e\n\u003cli\u003ePack contains: 7 x 70g pouches\u003c\/li\u003e\n\u003cli\u003eProduced for: Ella's Kitchen, RG9 4QG, UK\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eNourish your baby with the pure taste of organic sweet potato—simple, wholesome, and made just for their first food journey.\u003c\/p\u003e","brand":"Ella's Kitchen","offers":[{"title":"Default Title","offer_id":56323759243646,"sku":"B0168UT96G","price":10.36,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/3919\/1207\/files\/71qwFWEuHIL.jpg?v=1759113871"},{"product_id":"hipp-organic-3-growing-up-baby-milk-ready-to-feed-liquid-formula-from-12th","title":"HiPP Organic 3 Growing Up Baby Milk Ready to Feed Liquid Formula, 8 x 200ml Bottles, from 12 Months","description":"\u003cp\u003eSpecially formulated with the finest organic ingredients, HiPP Organic 3 Growing Up Baby Milk supports your toddler's nutritional needs alongside a balanced diet. 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